Turtly productivity app
Summary
I was hired for a freelance project in January 2024 to bring a start up founder’s productivity app concept to life. His idea rewarded people with coupons for achieving their goals, but the brand partnerships behind those coupons were still in the works. I proposed reshaping his concept into something we could ship now, with the desired rewards system scoped as a later release. I researched 12 competitors and positioned Turtly as an intuitive app that ties daily tasks to long-term goals, then validated the direction with 6 usability tests. At the end of this 1-month project, I handed off 100+ annotated screens, a component library, and a plan for layering in rewards once partnerships landed.
Initial sketches
Sketching is always a big part of my process, especially in the early stages of designing a brand new app. During the sketching phase, I outlined main user flows, blocked out key screen layouts and elements, and explored what edge cases might look like.
A customizable, flexible app
Every task in Turtly lives under a goal, which keeps the day-to-day connected to what users are actually working toward. Users set color-coded goals with due dates, then add tasks that can be scheduled and repeated. Filtering by goal narrows the day’s tasks down to help users focus.
Keep track with Stats
Stats show completed tasks across day, week, month, and year views, color-coded by goal. All 6 testing participants responded positively to the concept, and 2 said they gravitate toward apps with data dashboards because the numbers motivate them.
Complete tasks, get coupon rewards
Users earn coupon rewards by completing tasks within the app. These screens were part of my proposal for the founder’s later release.
Short video I created in Figma for the client to use when introducing the app to investors.